Digital solutions to start your transformation
Category 1: Website and Internet Presence
Objective : Expansion of the SME’s internet presence through the creation of a website and/or the provision of services that provide basic internet positioning.
Functionalities:
- Domain: in case the beneficiary does not have a domain name previously, the registration of a new domain name for the beneficiary for a minimum period of 12 months must be included. Ownership of the property shall be entirely in the hands of the beneficiary.
- Hosting: hosting of the developed website
- Website design. Web structure with a minimum of 3 pages or sections. The following are considered pages or sections of a website: home page (Landing Page), company presentation, contact form, product description, contact details, sitemap, etc.
- Responsive web: the web pages designed must be adapted to be functional on all types of devices.
- Accessibility: the design must meet level AA conformance criteria of the WCAG-2.1 Guidelines.
- Self-manageable: a content management platform must be provided for the beneficiary, so that it is autonomous in modifying the content of its web pages, without the need to resort to the support of the provider company.
- Basic internet positioning: Positioning of basic business information, contact and company profile on the main sites, business networks or directories of companies and professionals.
- Search engine optimisation (basic SEO): keyword analysis, on-page SEO of 2 pages or sections, indexing and ranking of content.
- Multi-language: website prepared for multi-language and translated into a language, in addition to Spanish, if required by the beneficiary.
- Training: provision of the necessary training for the acquisition of basic knowledge for the initial use and subsequent management of the solution. It shall include, where appropriate, training on compliance with the applicable regulations, specifically the General Data Protection Regulation of the European Union, and any other specific regulations that may be determined.
- Maintenance of the service for twelve months with the same scope as defined in Phase I.
- Incident support service with a resolution time of less than 24 hours. The service may be provided remotely. Beneficiaries will be provided with a telephone and email customer service.
Category 2: Electronic Commerce
Objective: Creation of an online shop for the purchase and sale of products and/or services using digital media for their exchange.
Functionalities:
- Creation of the online shop or E-Commerce and creation of the product catalogue: production of a catalogue by adding, importing or uploading the SME’s products or articles. The number of references to be uploaded by the digitising agent shall be at least 100 product references, unless the SME does not have this number, in which case it may be less.
- Payment methods: configuration and integration of payment methods.
- Responsive design: the E-Commerce solution designed must be adapted to be functional on all types of devices.
- Accessibility: The design must meet level AA conformance criteria of the WCAG-2.1 Guidelines.
- Basic internet positioning: Positioning of basic business information, contact and company profile on the main sites, business networks or directories of companies and professionals.
- Search Engine Optimisation (SEO): Keyword analysis, competitor analysis, On-Page SEO of 2 pages or sections, indexing and ranking of content and quarterly monitoring reports.
- Self-manageable: a content management platform must be provided for the beneficiary, so that it is autonomous in modifying the content of its web pages, without the need to resort to the support of the provider company.
- Shipping methods: configuration and integration of digital and physical shipping methods for the products marketed by the beneficiary in the online shop.
- Training: provision of the necessary training for the acquisition of basic knowledge for the initial use and subsequent management of the solution. It shall include, where appropriate, training on compliance with the applicable regulations, specifically the General Data Protection Regulation of the European Union, and any other specific regulations that may be determined.
- Maintenance of the service for twelve months with the same scope as defined in Phase I.
- Incident support service with a resolution time of less than 24 hours. The service may be provided remotely. Beneficiaries will be provided with a telephone and email customer service.
Category 3: Social Network Management
Objective: To promote the beneficiary companies on social networks.
Minimum developments for Social Media Management:
- Social Media Plan: definition and implementation of a social media strategy aligned with the mission and vision of the SME, which is relevant and connects with potential customers, and builds loyalty among existing users.
- Network optimisation/Social Media Audit: analysis of the different social channels in order to optimize performance.
- Monitoring of social networks: periodic monitoring and control through reference metrics of the impact of the actions, to quantify the results and check whether the objectives set out in the strategy are being met.
- Management of a social network: administration of the SME’s profile/user on at least one social network.
- Publication of weekly posts: publication by the digitising agent of a minimum of 4-8 posts per month.
- Training: provision of the necessary training for the acquisition of basic knowledge for the initial use and subsequent management of the solution. It shall include, where appropriate, training on compliance with the applicable regulations, specifically the General Data Protection Regulation of the European Union, and any other specific regulations that may be determined.
- Maintenance of the service for twelve months following the strategy defined in Phase I.
- Incident support service with a resolution time of less than 24 hours. The service may be provided remotely. Beneficiaries will be provided with a telephone and email customer service.
Category 4: Customer management
Objective: To digitise and optimise the management of commercial relations with customers.
This solution includes a number of hours dedicated to parameterisation for the definition of the specifics of the marketing processes, as well as for data uploading. These hours are determined as follows:
- Segment I (10-less than 50 employees): 40 hours of parameterization.
- Segments II (3-less than 10 employees) and III (0-less than 3 employees): 30 hours of parameterization.
Funcionalidades :
- Customer management: The solution must store and allow the consultation of each customer’s data from the moment they are registered as a business opportunity and the simulation of the purchase of products or the contracting of services.
- Leads management: The solution must allow new Leads to be added manually or by importing them by file. The data associated with the Leads shall allow for their commercial management with the aim of converting them into customers. The solution will include the functionality of parameterisation of business rules for the assignment of Leads according to different criteria.
- Management of opportunities: The solution shall manage all business opportunities that lead to the sending of offers and quotations to the potential customer or Lead. In addition, the solution will include the status of each opportunity (under analysis, bid submitted, under negotiation, won, cancelled, etc.).
- Commercial actions or tasks: The solution should offer the possibility to create commercial actions and tasks, both manually and automatically.
- Reporting, planning and commercial monitoring: The solution must offer monitoring solutions through indicators (KPI’s), pipeline and others, with different levels of information aggregation depending on the profile of the user of the solution. You must be able to generate reports for tracking and monitoring commercial activity, including efficiency ratios, phase status, pipeline and other measurable attributes (such as products, quotes, etc.), and according to channels, profiles, roles and/or commercial phases. These reports may show at least monthly, cumulative and/or comparative data between different business years.
- Alerts: The solution must allow Customer Alerts to be displayed in different types of graphic format (icons, pop-up messages, etc.).
- Document management: the solution must include software for the centralised management of documentation, capable of inserting and/or linking documents related to the commercial activity as well as those provided by the customers themselves.
- Responsive design: The interface of the solution must be responsive, i.e. it must be adapted to be functional on all types of devices.
- Integration with various platforms: availability of APIs or Web Services for the consolidation of information and data across the enterprise.
Category 9: Secure communications
Objective: To provide beneficiary companies with secure connections between their employees’ devices and the company.
Funcionalidades :
- SSL: the solution shall use a secure socket layer protocol, to create a secure and encrypted connection.
- End-to-end encryption: The solution shall keep communications encrypted all the way through, in order to prevent attacks.
- Connection logs: The solution shall keep a record of the devices that have connected to the SME’s private network.
- Access control: The solution should allow only those devices authorised by the company to connect to the SME’s private network.
- Mobile devices: The solution shall be available for use on mobile devices. Initial configuration and security updates: an initial configuration must be performed for proper use, with the respective updates of malware signatures and other threat detection data as well as the required periodic security software updates.
Category 11: Advanced internet presence
Objective: Provision of functionalities and/or services that ensure the positioning of the beneficiary on the internet, increasing its reach of potential clients and increasing the traffic of visits to its platform(s).
Funcionalidades :
- Basic internet positioning: positioning of basic business information, contact and company profile on the main sites, business networks or directories of companies and professionals.
- Keyword analysis: keyword management, research and analysis in order to develop useful strategies for search engines to rank content and help users find relevant results for their queries.
- Competitor analysis: a monthly competitor analysis should be carried out to inform beneficiary companies of their situation vis-à-vis competitors.
- SEO On-Page: the solution must offer a minimum service of two (2) pages or sections SEO On-Page, optimising the structure and internal content to improve the natural position of the SME in search engines, as well as the indexation and hierarchisation of the content.
- Off-Page SEO: the solution must provide this service, which will entail the execution of actions outside the website environment to improve its organic positioning.
- Monthly monitoring reports: the results of the actions implemented should be reported in order to raise awareness of the evolution and impact of these actions on the beneficiary company’s internet presence.
- Training: provision of the necessary training for the acquisition of basic knowledge for the initial use and subsequent management of the solution. It shall include, where appropriate, training on compliance with the applicable regulations, specifically the General Data Protection Regulation of the European Union, and any other specific regulations that may be determined.
- Maintenance of the service for twelve months with the same scope as defined in Phase I.
- Incident support service with a resolution time of less than 24 hours. The service may be provided remotely. Beneficiaries will be provided with a telephone and email customer service.
Category 12: Marketplace
Objective: To target beneficiaries’ references/products to help the brand increase its level of sales, optimising existing resources, choosing the right distribution channels and adapting references/products to external needs.
Funcionalidades :
- Preliminary study of alternatives and registration on the platform: opening of an account and registration of the Beneficiary’s profile, on his/her own account, on at least one (1) Marketplace platform and in at least one (1) country.
- Competitive analysis: conducting market research focused on the characteristics of competitors in order to improve the decision-making process and achieve a competitive position.
- Design and definition of the business strategy: generation of the business strategy to achieve the desired objectives by directing the available resources towards this goal.
- Production of the catalogue of references: analysis of the categories to be marketed in order to select at least ten (10) products aligned with the business strategy, unless the Beneficiary does not have this number, in which case it may be less.
- Creation of the content of the listing: definition of at least ten (10) descriptions of the catalogue of references, unless the Beneficiary does not have this number, in which case it may be less.
- Registration of references: uploading of at least ten (10) references and their respective descriptions and photographs on the platform, unless the Beneficiary does not have this number, in which case it may be less, accompanied by the description and individual photograph of each product.
- Costs associated with the subscription or registration on the Marketplace platform and variable costs associated with the sale of the references registered on the platform are not included.
- Training: provision of the necessary training for the acquisition of basic knowledge for the initial use and subsequent management of the solution. It shall include, where appropriate, training on compliance with the applicable regulations, specifically the General Data Protection Regulation of the European Union, and any other specific regulations that may be determined.
- Maintenance of the service for twelve months with the same scope as defined in Phase I.
- Incident support service with a resolution time of less than 24 hours. The service may be provided remotely. Beneficiaries will be provided with a telephone and email customer service.
[contact-form-7 id=”7970″ title=”Kit Digital”]
